Below is a series of frequently asked questions which you may also have.
If you don’t see the answer to your question, please connect with us.
Frequently Asked Questions
Contact us at support@gritfueled.com or book a free consultation today.
How will you help me find and attract customers?
Using tried and tested marketing strategies, we’ll help you narrow your search and get to know your ideal customer so well that they’ll find your company helpful and want to engage. Once your customers are ready to buy, you’ll already be on their short list.
Why do I need to attract new customers?
If getting new customers has left you feeling stuck, or the thought of cold calling doesn’t appeal to you, it’s time to start looking at a marketing strategy that will help your customers in their journey while attracting them to your company. We’re here to help you attract customers in a way that doesn’t feel like cold calling but by becoming a trusted resource.
What are 4 ways to attract customers?
Identify your ideal customer.
Make your content from your website to social posts, blog, etc about your ideal customer and their hopes, dreams, challenges, and your solutions that help.
Find out what makes your customers loyal and find ways to amplify that.
Communicate along the way with prospects and customers, don’t assume they know what’s going on.
What attracts and keeps customers?
Marketing: great marketing attracts customers by relating to them, keeping the message simple, and recognizing they’re not all ready to buy at the same time.
Sales & Marketing: marketing, when partnered with sales, offers the best of both worlds because customers often go through stages which involve a back and forth between marketing and sales, and when the two are well partnered, the customer has a consistent and connected experience.
Communications: keeping customers often comes down to clear, concise, and timely communications, great process, and a listening ear that takes action on feedback.
How do you use content marketing to attract customers?
Content marketing should do at least one of three things: educate, entertain, or inspire. Knowing your ideal customer well will help you determine the mix and what will appeal to them and help them have the right experience with your content, and want to hear more from your company. The best content marketing brings the audience back with consistent, relevant content which ideally becomes a go-to resource for your audience. Remember, if it’s not going to educate, entertain, or inspire your audience - what’s it for, then?
What are the ways a small business can attract new customers and grow their business?
Focus on your differentiators. Stop trying to compete with the big guys by playing their game - instead, focus on what makes your company unique, special, and ideally - find out why your customers stay loyal to you. Then lean into that advantage and use is in your messaging. You can even turn loyal customer experiences into stories you share with propspective customers.
Should I buy a list to attract more customers?
The short answer is no, but sometimes yes. Buying a list can have consequence because the people on the list haven’t raised their hand or made an indication that they want to hear from you - so they’re coming in cold.
However, buying a list can grow your audience and give you a starting point to reach out to potential customers. LinkedInand ZoomInfo are two platforms that can help you build lists based on customer profiles, which is a more targeted way to buy a list. You can also purchase lists through companies like Agile, who will build the lists based on your criteria.
In short, we recommend building your own list and having a journey to take customers and prospects on with consistent and frequent content to keep them informed, inspired, entertained, and engaged. Buy a list to supplement and/or get started, don’t make it your entire list building strategy.
Why do small businesses use Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
One of the biggest benefits for small business is the internet. Any business can have a website, strong social media presence, and actively engage with their audience, and use all of these tactics to stand out in the sea of competition, even among the big guys.
Search engines are designed to search for content and information which address the needs of their users. The more relevant content pertinent to the audience’s inquiries, generally the higher a company would rank organically in Search Engine Optimization (SEO). In other words, SEO helps a company rank higher on google and other search engines without paid ads. Other factors come into play, such as page loading speed and types of content, but at it’s heart, SEO works best for small business when they offer relevant, highly targeted content.
Search Engine Marketing (SEM), on the other hand represents paid ads where companies essentially bid on key words and phrases relevant to their target audience. SEM ads are labelled as sponsored or Ad, but they have the advantage of being listed in a prominent position on the search results page, even though users are savvy enough to know they paid to be there.
Smart businesses leverage a combination of SEO and SEM, and are highly strategic about where they spend their ad dollars, letting SEO point them in the right direction.
Small Businesses that rank high by utilizing SEO strategies tend to:
Identify their target customer, and specifically address them in their content.
Create content that helps their ideal customer research, evaluate, and understand their industry which also helps establish their brand as a trusted resource.
Find a way to entertain their audience while educating them.
Inspire their audience to take action.
Offer quality content on a consistent basis to build trust with the audience and the search engines. The same is true for social media platforms.
Regularly update their website with relevant content.
Use customer feedback and the ways their customers talk in their content.
Actively engage with their audience and customers, both online and offline.
Offer a great customer experience and have raving fans.
What services do you offer?
Grit Fueled specializes in simplified marketing, sales, and communication strategies that are designed to focus your efforts on what will appeal to your ideal customer, with tested methods and an iterative process.
We help you attract your ideal customers, giving them the best experience possible, and turn them into repeat customers and fans who rave about your company to their network, attracting even more customers like them.
Our framework is designed to focus your efforts on what will appeal to your ideal customer and avoid overspending and trying to do too much.
In fact, we'll help you refine your strategy so you’ll spend less while attracting the kind of customers you want.
What results can we expect from your marketing services?
You’re a busy entrepreneur with high priority work that requires your attention. Working with Grit Fueled is designed to make your life easier, not harder. This is not to say it will all be easy, because it won’t, but it will absolutely be worth it.
You’re here because you’re looking to stop spending money on ads that offer mediocre results, finally figure out your brand so that your marketing will have more focus and intention, you want to stop making cold calls, or you hate worrying about where your next order will come from, or making payroll.
We hear you, and are here to help you strategically use your precious time and resources to gain the maximum benefit of a solid marketing, sales, and communcations plan. Our goal is to help you attract your ideal customers, giving them the best experience possible, and turn them into repeat customers and fans who rave about your company to their network, attracting even more customers like them.
What does Grit Fueled mean?
We believe that entrepreneurs have more grit than most, yet your grit can often take a back seat to the work that needs to be done. Grit is that fire inside you, why you needed to be your own boss and build the life and business of your dreams.
You have all the passion, perseverance, excellence, mindset, drive, resilience, mastery, courage, and tenacity - but the day to day can take over, utilizing all your energy worrying about keeping the lights on.
You started your company to work in your zone of genius, and having your grit fueled would mean you have a steady stream of customers, you’re working with the best, and have the foundation in place to offer great communications and process so that you spend less time cold calling and stressing over making payroll, and instead more time, working in your zone of genius and enjoying the life you’re building.
Grit fueled focuses on helping you attract your ideal customers, giving them the best experience possible, and turn them into repeat customers and fans who rave about your company to their network, attracting even more customers like them.
We specialize in marketing, sales, and communication strategies that are designed to focus your efforts on what will appeal to your ideal customer and avoid overspending and trying to do too much. In fact, we'll help you refine your strategy so you’ll spend less while attracting the kind of customers you want.
What is your pricing structure and how do you charge for your services?
We offer the services of consulting and freelance work in the fields of marketing, sales, and communications. These services are available on an hourly rate or as contract or project work. Please contact us to discuss your goals and we’ll work together on the best package for your needs. Click below to view pricing options and to connect with us.
Grit Fueled Services
Marketing, sales, and communications
Marketing Strategy
Branding
Social Media
Marketing Campaigns
Website optimization
Communications
Events
Webinars
Sales Enablement
Can you provide customer success stories or examples of your work?
Please click below to see examples from the Grit Fueled portfolio and blog.
How do you measure the success of a marketing campaign?
Marketing is measured by attention and engagement. Every medium measures it a little differently, and measuring success is the best way to learn, see what’s working and what isn’t, and determine where to iterate. For example, social media is measured by impressions and engagement (likes, shares, comments), whereas a live event is measured by registrations, attendance rate, audience engagement, and feedback. Marketing always requires a strong call to action to not only measure, but guide the audience in the direction you want.
Best practice is to establish clear and realistic Key Performance Indicators (KPI’s) at the onset of a campaign, and evaluate throughout to determine if you’re on the right track or if the KPI’s are realistic. For example, if your list is small but highly engaged, email open rates will be stellar, i.e. 20-40% open rates. Whereas, if you purchase a list and have just started nurturing, expect open rates to be closer to 1-%, 5% if you’re highly targeted and have a very clean list.
Will I end up paying more money to purchase ads?
Our goal is to help you determine the most effective marketing message so that if and when you do spend money on ads, you’ve already tested what works and know you have a winner to put dollars behind.
What is your process for working with clients?
Our prcess beings with understanding your goals, position in the market, and ideal customer. From there, we’ll formulate a strategy to align on, designed to help achieve your goals. We offer consulting and freelance options to help you DIY, offer direction and feedback, or take on execution for you, that’s up to you.
Do you offer ongoing support and maintenance for marketing activities?
Yes, your can include ongoing support and maintenance for marketing activities as part of your package.
How do you stay updated with industry trends and changes in marketing strategies?
Staying up to date on the quickly changing world of marketing is critical. We are experienced and students of our industry, and take every opportunity to learn, test and try new strategies, and get great results for our clients. We keep up with industry news, network, attend industry events, listen to podcasts, and more.
It’s also important to maintain best practcies around simplicity and a relentless focus on your ideal customer in all marketing. Mixing in the new with the tried and tested is where breakthroughs happen.
What sets Grit Fueled apart from other marketing agencies and firms?
When Jen Dunn founded Grit Fueled, she brought with her 20-years of experience working in the corporate world, and an array of experience across events, campaigns, social media, sponsorships, web and search, sales enablement, channel marketing, field marketing, and more.
Jen is well known as a marketing expert and generalst with her vast array of experience across marketing. Beyond marketing experience, Jen is also known for building and fostering relationships and is well respected for her expertise in working with internal stakeholders, partners, and vendors.
When you work with Grit Fueled, you are working with a small and mighty team with the experience to connect your integrated marketing plan with your sales plan.
And unlike the traditional agency model, prices are more reasonable and are designed to save you money as you uncover what resonates most with your ideal customer.
Connect with and follow our CEO, Jen Dunn on LinkedIn.
Can you help with both online and offline marketing efforts?
Absolutely, Grit Fueld offers experience in both online and offline marketing efforts, from social media and webinars to print advertsing and live events, and much more. View our services page for the most popular services and connect with us to discuss options.
What is your timeline for responding to inquiries?
We will respond to email inquiries within 48-business hours.
Do you offer customizable packages based on our specific needs and budget?
Customizable packages are available, reach out to us to discuss options. Our goal is to help your business succeed with effective and sustainable marketing that attracts your ideal customers. Marketing is also at it’s best when part of an integrated plan, so yes, customizable packages are available, and will be based on helping you achieve your goals. Contact us or book a free consultation.
Contact us at support@gritfueled.com or book a free consultation today.
How do you handle communication and collaboration with clients throughout the project?
Communication is very important to us, so you can count on the fact that the lines of communications will be open when you’re working with Grit Fueled.
Introductory consultation: once booked you’ll receive an invitation and reminder.
Post-consultation follow up: after your consultation, expect a follow up email with details from our discussion and a proposal of services discussed, if applicable. Generally, you’ll receive the proposal within 48 business hours, depending on the scope and how custom the package is.
Project sign-off: once services are agreed upon and a contract is signed, you’ll receive a confirmation with a copy of the contract.
Project communications: We will be in constant contact during your project to ensure your brand is well represented, and that you’re informed along the way.
Ad-hoc: while we’re working on your project, feel free to connect with us.
What can I expect with hiring Grit Fueled for consulting?
Grit Fueled consulting is designed to support your goals in the fields of marketing, sales, and communications. We bring to the table over 20-years of experience and want to help you achieve your goals.
Our mission is to help entrepreneurs and business leaders attract their ideal customers, give them the best experience possible, and turn ideal customers into fans who rave about the company to their network, attracting even more customers like them.
With consulting services, we’re here to help you strategize, plan, and come up with ideas. We can help you with one aspect or your entire integrated marketing plan, sales enablement, and communications plans.
Should you also need support in executing your marketing strategy, we also offer freelance services and custom packages.
Will I need to hire a marketing manager to keep the marketing strategy running and executing?
The short answer is, it all depends. We offer support in consultation and freelance work, so you could have Grit Fueled strategize, plan, create, implement, and run your marketing for you, or get you started.
We beleive in simplicity, above all else, which is why the strategies we’ll recommend will be based on what’s right for your business, your ideal customers, and the ability to keep it running for the long term. Marketing is most effective over time, so we won’t teach you how to change your business overnight, but we will provide tried and tested strategies that you can see through to reap the benefits of consistency.
As your business grows, you may want to hire a full time marketing manager, and if that’s your goal, we can help you design a program that builds over-time so that when you’re ready to hire, you’ll have a strategic plan and enough work for a full time marketing manager.
How to I get in touch?
Contact us at support@gritfueled.com or book a free consultation today.
What marketing advice do you offer for free?
We offer marketing advice and inspiring stories to fuel your entrepreneurial grit in the weekly Grit Fueled newsletter, blog and social media content.
Connect with ad follow our CEO, Jen Dunn on LinkedIn.
Contact us
Contact us at support@gritfueled.com or book a complementary consultation.
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