It’s a pain point, but not just some annoying thing, it’s detrimental to the business, enough that a solution, positioned in the right way, has business owners opening their wallets, ready to jump in head first to solve that problem.

The best businesses I’ve seen aren’t drowning in extras—they’re built on clarity. They know what works, and they double down on it.

What’s actually driving results? What’s just stuff? What’s working so well that it’s worth a rinse and repeat—even if it feels a little boring? Find time to focus there. Double down on what’s getting results.